Lead Gen Growth at Apsy

Tooraj Helmi
apsy

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When I opened my email on Tuesday morning and saw 5 new requests since last night, I could not wait to go to the F6S deals page, where we have added a deal to build apps. We are ranking #6 — still are — among all deals. We were on top of deals from Zoom, QuickBooks, ZenDesk, … and just below HubSpot, Google, and Amazon! (F6S is the world’s largest platform for founders and accelerators with millions of startups and accelerators like TechStar, OneTraction, and …). We are currently the #1 deal on mobile and app development.

August was a breakthrough in terms of the number of app requests we received to build apps. As shown in Figure 1, with 140% growth, we are almost at 100 requests per month.

Figure 1. Lead growth in the last 3 months

In July, we start running an Ad on Google. Again, we saw an excellent result in terms of CTR. The number of requests grew 145% from July to August. Figure 2 shows the result of our Ad. Figure 2 shows the ad performance for Aug. We had 230K impressions and 6,820 site visits with just a $311 ad cost.

Figure 2. Google Ad Performance

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